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Are you testing for delight?

Everybody’s talking about designing for delight. Even me! Well, it does get a bit sad when you spend too much time finding bad things in design. So, I went positive. I looked at positive psychology,...

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Wilder than testing in the wild: usability testing by flash mob

It was a spectacularly beautiful Saturday in San Francisco. Exactly the perfect day to do some field usability testing. But this was no ordinary field usability test. Sure, there’d been plenty of...

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The importance of rehearsing

Sports teams drill endlessly. They walk through plays, they run plays, they practice plays in scrimmages. They tweak and prompt in between drills and practice. And when the game happens, the ball just...

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Ending the opinion wars: fast, collaborative design direction

I’ve seen it dozens of times. The team meets after observing people use their design, and they’re excited and energized by what they saw and heard during the sessions. They’re all charged up about...

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Do you know someone entering med school?

We’re looking for med students graduate students in health sciences people preparing to go to med school or grad school in health sciences to spend 30 minutes in a phone interview. We want to learn how...

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Coming soon…

There’s a usability testing revival going on. I don’t know if you know that. This new testing is leaner, faster, smarter, more collaborative, and covers more ground in less time. How does that happen?...

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What’s it like to get ready to retire?

We’re seeking people who think they’re going to “retire” – whatever that means – within the next 5 years to tell us about their experiences with preparing for the next phase financially and otherwise....

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Crowd-sourced research: trusting a network of co-researchers

In the fall of 2012, I seized the opportunity to do some research I’ve wanted to do for a long time. Millions of users would be available and motivated to take part. But I needed to figure out how to...

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Just follow the script: Working with pro and proto-pro co-researchers

She wrote to me to ask if she could give me some feedback about the protocol for a usability test. “Absolutely,” I emailed back, “I’d love that.” By this point, we’d had 20 sessions with individual...

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What’s so great about shopping online? Seeking participants for a study

It’s a 1-hour remote session using GoToMeeting either Thursday the 17th or Friday the 18th. We can conduct sessions as early as 5am Pacific Time (8am EDT). You’ll be paid $75! We’re interested in...

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